Glow in the Dark

NIKE ADAPT

In celebration of the global release of the self-lacing shoe sensation Nike Adapt BB Positive Inc. created  a never before seen 1ON1 format incl. promo & recap communication that called upon Berlin’s basketball community to prove their game in a futuristic indoor setup that payed tribute to the products trail blazing look & feel .

Concept & Production: Tom Gabrea / POSITIVE INC.